Music Magazines
Popular music magazines have played a key role in the emergence of rock and pop styles since the mid 1950s.
This is reflected & reported by musical trends over the past sixty or so years.
The genre 'pop' comes from the word popular
Popular music is a mirror to pop culture and has helped to shape the way in which music is heard and consumed.
There has been a decrease in the number of purchases of music magazines over recent years due to the internet-
- People have more and easier access to the internet - it's described as more 'on-the-go'
Due to the growing use and popularity of the internet, music magazines are now -
- More retrospective
- Increasingly niche marketed
Music Magazines can be used to create a representation of a band / artist.
For example -
On this cover of NME, Lana Del Ray is being represented as a "psycho", which may make her more relatable to her audience as she appears as a normal, crazy girl.
Role of the 'gatekeeper'...
A gatekeeper is something / someone who decides what will pass from the artist to the consumer and vice versa.
They used to record labels, but now are promoter - (even social network sites eg. YouTube)
ARTIST --------------------------- RELATIONSHIP ---------------------- CONSUMER
What the ARTIST wants / needs -
- Promotion
- Adulation
- Money £$€ ... (originally came from record sales.. but due to a decline there are many more concerts and festivals, where money from tickets can be made. As well as merchandising)
- Affirmation - (justifying their existence)
What the CONSUMER wants -
- Entertainment!!! - music has different uses for consumers, eg. different playlists. It can establish memories also.
INKIES VS. GLOSSIES
Been a long running struggle between them...
INKIES = newspapers
GLOSSIES = magazines
In recent years, the mainstream press has taken an increasing interest in pop and rock matters.
NEWS VALUES:
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