Music Consumption
When there was no internet or digital technology, how did people get to hear music?
Music Consumption Timeline
- LIVE
- RECORDS - advertising was not very developped. People accessed music through gramophones - built in speaker & wind up handle - records were very expensive & easy to break - only held 1-4 minutes of music (very small memory)
- RADIO - sometimes called 'wireless' (1920's & 30s) - had to tune in
- VINYL RECORDS- came in 1950s - people mainly consumed and listened to music through these records from the 50s to 80s.
- CASSETTE'S - made music more portable... changed the way that music was consumed! Ability to record your favourite music - mix tapes and complications, as well as your own music
- CD PLAYER
- MP3 - going digital - biggest change in music technology... compressed music files down so they could be uploaded to the internet
- Now there is much more choice.
- In 80s & 90s music magazines were very popular. Now they aren't so due to the internet - (more accessible, interactive, portable etc)
The first band to establish themselves.
HISTORY AND PROMOTION
- Played their first gig in June 2003
- After a few performances they began to record demos which were burnt onto CDs to give away at gigs, which were promptly file-shared amongst fans
- The band did not mind the distribution, saying "we never made those demos to make money or anything. We were giving them away free anyway – that was a better way for people to hear them."
- They also admitted to not knowing how to get their songs onto the internet... their MySpace page was created by fans not by themselves.
- One of the first to harness the power of the internet to reach young fans
- The speed with which they developed a large and committed fan base is put down to the viral marketing effect of the internet, where fans swapped tracks with one another with the blessing of the group
- As a result they had built up a huge following before they had even registered on the radar of the record industry
- They eventually signed to Domino Records, the home of Franz Ferdinand
Comparison Between Print and Online Music Magazines
Similarities
- Masthead
- Housestyle
- Main article / articles
- Lots of the same content eg. reviews
- Appeal to their target audiences
Differences
PRINT-
- tangeable
- institution gets money through purchase of magazine
- incentives
- FORMAT - paper, A4
- less portable than the internet - bigger, heavier
- subscriptions
- collectable - gratifies the audience
- more creative
- long periods between each issue being released eg. a month
ONLINE-
- up to date
- accessable - can look at on many devices eg. phone, tablet, computer
- interactive - can take part in quizes, watch videos, listen to music etc - gratifies the audience
- mixed media
- FORMAT - online, sometimes free, interactive links
- hyperlinks make it easier to navigate around
- no printing costs
- you can't go back very far and re-read as with magazines
- money raised through advertisements
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