Codes & Conventions of Sixth Form Magazines

Codes and Conventions 
(+definitions)

Target Audience

The target audience for sixth form magazines are primarily sixth form students, as they can relate to the articles, being students themselves, in the socio-economic group E. The psychographic is mostly 'aspirers' who are described as people who seek status which means they have strong ambitions and want to succeed. For example, the main image will relate to its audience by having a photograph of a student. 

The secondary audience are people who would only read the magazine if they are given it, or connected to the primary audience in some way. The secondary audience for sixth form magazines are parents of the students, or other family members and some friends, since they may be recommended it.

Representation

The sixth form magazines are always represented in a positive light, as of the purpose is to show people what the sixth form is like. Usually in the main image, students are shown with a happy expression, as well as school achievements which reinforces this representation.